Graphic Design

I work with local artists and businesses on their visual and brand identities. I regularly create flyers for local events, build brand identities, and create merchandise for small businesses. I have built my freelance design career on top of four years as an in-house brand manager at Habitat for Humanity Philadelphia where I managed all aspects of their visual identity and storytelling.

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I created imagery for two shows. One show, “WORKINONIT” is a staple in the Urban Movement Arts community that features choreography by some of Philly’s brightest street dance artists and a dance party. It gives students a chance to show up at their own dance levels. I used bright colors in the lettering exemplifying the atmosphere. The letters overlap to exemplify the bringing together of different street style performances. It also exemplifies the converging of a space where performance meets freestyle and party.

“Flow State” features physically daring and artistically adventurous dance works, fusing the worlds of street, contemporary theater and folklore. It is an immersive experience set to the vibrations of DJs and live musicians in an environment of projections and installations that stimulate the senses. I used an organic shape in the title lettering to literally represent “flow.” I used the texture from the client’s previous events to evoke the feeling of light and projections. The light fragments are also represented in the shape of the photos of each dancer.

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Photography is not my own. The challenge of this project was that I was tasked with creating cohesive flyers representing self-love and compassion using photos from various shoots with different lighting. I used Photoshop to create glow affects and double exposure on each subject used to signify relating to one’s higher self, and embracing oneself fully in reflection.

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Say Yes Philly’s mission is to provide equitable access to performing and multi-media arts education for Pre-K-12th grade students and capacity building resources for emerging artists in Philadelphia, emphasizing multiculturalism and breaking down social barriers. SYP’s brand is colorful, pulling from street art Pop Art as inspiration. SYP represents the movement and coming together as a community through hand and winding imagery.

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This design was done for recent plumbers working in Antarctica. The pun-y shirt is playful in the double meaning text and in design by using cartoon tube designs inspired by Mario Brothers Nintendo games. The design also represents notable landmarks at the Amundsen-Scott South Pole Station.

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Terpsichore (trp•si•kr•ee) Dance is a Philadelphia-based contemporary dance company led by dancer and choreographer Savi Stevenoski. Terpsichore Dance uses inspiration from nature and godly femininity in their movement style.

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